Oftentimes when designing for a business or individual, we designers are given guidelines, or specifications to work off of. In this case, I was asked to design a business card for someone who had decided to begin promoting her consultation services. It was what I like to call an “anything goes” project because I was given zero specifications. I was unaware of which colors she liked or the styles she was attracted to… nada. All I was given was her contact information, and that she wanted to list her specialties somewhere, perhaps like a watermark. This was quite the challenge, but it was very rewarding in the end… for both of us!
I made a total of 3 business card designs for her to choose from. Each had a very different style and color palette. She replied saying that she was most drawn to the above card. It was the last one I thought she’d pick! It was the most fun out of the three, and I think it works well for her. We made a few edits and tweaks and voila, the business card was complete. After I had sent her an email notifying her of when her cards should be delivered to her house, she replied, “I now have to live up to such a great card!” Aw shucks, I’m blushing!