Happy Sunday, hot people. I’ve been a little MIA lately due to holidays and things that keep me busy and away from sharing my deepest, darkest, crafty secrets on the interweb.
Anyway, awkward self-reintroduction aside, I work at a financial institution, and every year we are lucky enough to have a visit from Santa Claus. Yes. That’s right. And it’s my job to spread the word to the community to bring their kiddies (and dogs/puppies) to visit him and tell him what they’d like for Christmas (or sometimes Hanukkah). Anyway, we wanted to give our poster from last year a little makeover:
We wanted to make the poster less text heavy, a little more accessible and present the information so members can digest everything within a few seconds when they’re either riding the elevator, or walking through the lobby. Also, I wanted Santa to look a little more magical, so I thought that isolating his image from a background would get the job done. The feather gradient below also assists in creating this magical and light feel.
I tend to always gravitate towards Photoshop since it’s the first program I learned and feel the most comfortable with, but over the past 3 years I’ve become a little more fond of InDesign, and used InDesign for this poster. When it comes to designing larger pieces, InDesign is a great tool. The file sizes aren’t as large. Illustrator also works well for large pieces, but it’s all about the scope of the project and what works best for you. I’m really happy with this poster makeover, and must say, Santa’s visit was a lot of fun. I was his “little helper” and ate way too many cookies. ‘Tis the season!