“reach[es] maximum commercial blast radius while maintaining its street bona fides.” – Entertainment Weekly
With 11 studio albums under his belt, Jay Z brings it (and brings it hard) with his latest album The Blueprint 3 which dropped today in the United States due to the album leakage on the interwebs, and is scheduled to be released internationally on the 14th of September. (Suckas!) My fellow HOVA-loving coworker and I listened to the album early last week when it was leaked online. It was fabulous. Jay Z is pretty much the best rapper in the world, AKA the self proclaimed “mothaf**kin greatest.”
Per usual, the Roc Boy worked with producers Kanye West and Timbaland on this album, as well as No I.D., The Neptunes and other notable producers. Some critics seem to be hating on Timbaland, and calling his style dated, more or less. I personally think that his work with Missy Elliott back in 1997 on her Supa Dupa Fly album was some of his best and most innovative.
Check out the video for D.O.A. (Death of Auto-tune) below. The video is pretty simple, but it does the song justice. Jay Z doesn’t need a video overly saturated with hos, money and Courvoisier. And as he exclaims in this song, the hip hop world needs to “get back to rap, you T-Pain’n too much.” Refreshing.